Moving Forward

[vc_row][vc_column width=”2/3″][mk_fancy_title size=”22″ font_weight=”500″ txt_transform=”uppercase” font_family=”none”]1) Shout it from the rooftops![/mk_fancy_title][vc_column_text]Your newly designed website is out in the wild; the most important thing to do now is drive traffic to the site. This will tell the search engines, i.g. Google, they need to come check you out and thus, re-indexing your website (or indexing for a new website). Here are some good ways you can drive traffic to your website by getting the word out:

  • Newsletter – Assuming you’re already sending emails to your prospects and clients on a regular basis and have collected a good sum of emails, why not create a campaign to show off your new look! Put yourself in front of them with a polished design and updated capabilities.
  • Social Media – Use your social platforms (Facebook, Twitter, Instagram, et al) to share the big news with all your fans and followers! Turn those “likes” and shares in a traffic-generating source!
  • Blogs/Press Releases – Whether you blog about it on your own website or ask to be featured in industry publications, get the word out on different mediums. Those links back to your website will be very beneficial for SEO.
  • Word of Mouth – We’re going to feature your website when it launches and spread the word. We’ll tell our friends and family; you should too! After all, word-of-mouth is still one of the most trusted ways to get people to your business.

[/vc_column_text][vc_separator][/vc_column][vc_column width=”1/3″][mk_font_icons icon=”mk-moon-bullhorn” color_style=”gradient_color” grandient_color_from=”#dd3333″ grandient_color_to=”#dd9933″ grandient_color_angle=”diagonal_left_top” size=”xx-large” align=”center”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_fancy_title size=”22″ font_weight=”500″ txt_transform=”uppercase” font_family=”none”]2) Ask for Reviews[/mk_fancy_title][vc_column_text]Online reviews are more important than ever. Particularly for businesses being googled and found online through Search Engine Optimization, a user will look at reviews almost immediately. There are many different ways and platforms on ways to get reviews, but here are some we recommend:

  • Google Review – this is highly recommended as Google reviews are generally what will pop up when somebody finds your site with an online search. You can either have your customers google your business, then leave a review OR you can use this site to generate a direct link. Super handy, huh?
  • Facebook Reviews – Facebook reviews are also great and are now a more reputable spot for customer reviews. Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it. Or get their permission for you to share it.
  • Testimonials for Website – after your website is live, we recommend gathering as many testimonials as possible to post on the website. Even if you don’t currently have any on the site, if you can gather 5-10 good, personalized reviews (usually gathered via email or off of Google or Facebook) we can eventually set up a testimonials page. Users will often look for reviews ON the site as well as on other outlets before making a purchase, calling or emailing. I recommend putting the best ones on the site?

[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_font_icons icon=”mk-moon-trophy-star” color_style=”gradient_color” grandient_color_from=”#dd3333″ grandient_color_to=”#dd9933″ grandient_color_angle=”diagonal_left_top” size=”xx-large” align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_fancy_title size=”22″ font_weight=”500″ txt_transform=”uppercase” font_family=”none”]3) Content – Keeping it Fresh & Updated[/mk_fancy_title][vc_column_text]After your website has been live for awhile, we recommend doing some things to keep it fresh. Particularly if you have a site with repeat or recurring visitors. Here are some suggestions:

  • Change Out Images – we recommend changing out or updating images 1-3 times a year. If your website has the main image right when you open the front page, it’s important to keep that fresh and new. For the user, it looks like you’re taking the time to update your site and therefore making it more valuable for them.
  • Colors/Layout – if your site has been sitting for more than a year or so, it’s strongly recommended that you do something to spice it up. Whether it’s making some cosmetic changes to the action colors or menu bar, or even just adjusting or adding some new graphics/images. Keeping your site fresh is a GREAT way to keep people coming back.
  • Keep Your Information Updated – if information, staff, hours or services change for your business, be sure to change the website too! There’s nothing worse than having wrong information on a website. Or have a staff member’s picture on the page who doesn’t work there anymore. Keep your website updated and streamlined to your business.

[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_font_icons icon=”mk-moon-file-check” color_style=”gradient_color” grandient_color_from=”#dd3333″ grandient_color_to=”#dd9933″ grandient_color_angle=”diagonal_left_top” size=”xx-large” align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row css=”.vc_custom_1487708308897{border-bottom-width: 60px !important;}”][vc_column width=”2/3″][mk_fancy_title size=”22″ font_weight=”500″ txt_transform=”uppercase” font_family=”none”]4) Build Your Content[/mk_fancy_title][vc_column_text]A website is viewed by google as being “alive” or “dead.” An “alive” site is driving traffic, getting new and existing users, being updated, posting new blogs and content. If your site is “dead” – e.i. not being managed, updated or taken care of – it can impact your SEO ranking dramatically. Here are some options on how to build your website content:

  • Blog – blogging sounds a bit overrated and useless to a lot of people and I can understand that, but the facts are the facts – websites with blogs generally drive 30-40% more traffic to their sites than their competitors. Google will often pick up blog posts before picking up major website pages. If you can contribute good, lasting content that is well thought out and valuable to your customers, you will drive more traffic. Don’t be afraid to use social media and use your network to get the word out. It’s worth having someone maintain a solid website blog to drive your traffic and grow your online presence.
  • New Pages – it’s generally good practice to not only update your images and graphics, but also your content! If you have more services to add to your site, do it! Google LOVES seeing that a site is being built on to. You can also repeat the steps above by reposting your site to your social media outlets and saying that you have updated images, content, new blog post, etc.
  • Updated Content – if things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show google that your site is being worked on and is again…”alive”.

[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_font_icons icon=”mk-li-file” color_style=”gradient_color” grandient_color_from=”#dd3333″ grandient_color_to=”#dd9933″ grandient_color_angle=”diagonal_left_top” size=”xx-large” align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row css=”.vc_custom_1487708308897{border-bottom-width: 60px !important;}”][vc_column width=”2/3″][mk_fancy_title size=”22″ font_weight=”500″ txt_transform=”uppercase” font_family=”none”]5) Protect Your Investment[/mk_fancy_title][vc_column_text]Over 50% of all web traffic is currently spammers, bots, malware, and hackers. If you haven’t already joined us in protecting your website, we highly, highly recommend it. You can find out more as to why here, but the fact is that sites are getting hacked left and right these days. And most of the time, for no reason more than a hacker thousands of miles away just happens to find a way in or a web spider that got through a hosting companies firewall, etc. If your site isn’t protected and secured, it’s only a matter of time before there’s a breach. Our security plan lets you (and us) sleep better at night knowing that your site is protected in the following ways:

Link to security plan page.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_font_icons icon=”mk-li-lock” color_style=”gradient_color” grandient_color_from=”#dd3333″ grandient_color_to=”#dd9933″ grandient_color_angle=”diagonal_left_top” size=”xx-large” align=”center”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1487709464340{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #dd3333 !important;}”][vc_column][mk_fancy_title color=”#ffffff” size=”22″ font_weight=”500″ txt_transform=”uppercase” font_family=”none” align=”center”]If you have any questions, please feel free to call or email us![/mk_fancy_title][vc_column_text align=”center”]

If you haven’t already, please fill out our online questionnaire.

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